Vacay Whitefish
Vacay Hill Country
As the in-house Marketing & Communications Director, I was responsible for overseeing the creation and development of the company's marketing program. This included establishing an overall marketing strategy, creating email and drip campaigns, developing their social media brand identity, and refining their online advertising.
PROJECT BACKGROUND
Vacay Whitefish and Vacay Hill Country are locally owned vacation rental companies that needed a marketing strategy, protocols, and tools to implement ongoing efforts.
GOALS
The company was preparing to dissolve its franchise with SkyRun Vacation Rentals and needed to develop its own marketing initiatives.
Vacay Whitefish needed a complete portfolio to present to potential buyers.
SCOPE OF WORK
Created a bi-weekly newsletter designed to increase bookings and add to the marketing portfolio to present to vacation rental homeowners.
Created and implemented a social media strategy to enhance online presence.
Developed a content strategy that included an SEO analysis, competitor comparisons, keyword guide, and web page/landing page/blog post optimized copy.
Developed and spearheaded "Best Of" campaign for Vacay Whitefish.
FINAL RESULTS
Vacay Whitefish and Vacay Hill Country successfully transitioned to their new brand with a comprehensive marketing strategy, guide, and the tools to continue to promote and elevate their brand.
The company now had a full portfolio to present to vacation rental property owners searching for property management.
Vacay Whitefish earned the accolades Best Property Management and Best Lodging for Whitefish Pilot's "Best Of."
Less than a year after transitioning from a franchise, Vacay Whitefish sold for the owners' desired asking price.
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.
+32%
increase in visitor sign-up conversion
+21%
increase in visitors
8,927
words replaced during our collaboration
3
cups of coffee consumed daily on average