Marketing Initiatives Launch Case Study

Vacay Whitefish

Vacay Hill Country

As the in-house Marketing & Communications Director, I was responsible for overseeing the creation and development of the company's marketing program. This included establishing an overall marketing strategy, creating email and drip campaigns, developing their social media brand identity, and refining their online advertising.

PROJECT BACKGROUND

Vacay Whitefish and Vacay Hill Country are locally owned vacation rental companies that needed a marketing strategy, protocols, and tools to implement ongoing efforts.

GOALS

  1. The company was preparing to dissolve its franchise with SkyRun Vacation Rentals and needed to develop its own marketing initiatives.

  2. Vacay Whitefish needed a complete portfolio to present to potential buyers.

SCOPE OF WORK

  • Created a bi-weekly newsletter designed to increase bookings and add to the marketing portfolio to present to vacation rental homeowners.

  • Created and implemented a social media strategy to enhance online presence.

  • Developed a content strategy that included an SEO analysis, competitor comparisons, keyword guide, and web page/landing page/blog post optimized copy.

  • Developed and spearheaded "Best Of" campaign for Vacay Whitefish.

FINAL RESULTS

  • Vacay Whitefish and Vacay Hill Country successfully transitioned to their new brand with a comprehensive marketing strategy, guide, and the tools to continue to promote and elevate their brand.

  • The company now had a full portfolio to present to vacation rental property owners searching for property management.

  • Vacay Whitefish earned the accolades Best Property Management and Best Lodging for Whitefish Pilot's "Best Of."

  • Less than a year after transitioning from a franchise, Vacay Whitefish sold for the owners' desired asking price.

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

+32%

increase in visitor sign-up conversion

+21%

increase in visitors

8,927

words replaced during our collaboration

3

cups of coffee consumed daily on average

Jennifer Gabriella

Texas | gabriellajenn13@gmail.com

© Jennifer Gabriella, 2024