Jennifer Gabriella
Creative and data-driven content producer with a background in digital storytelling, campaign development, and large-scale content operations. Experienced in building narrative-driven campaigns, managing cross-functional creative teams, and developing audience-first content across platforms. Proven ability to translate real-world experiences into compelling stories that drive engagement, retention, and brand growth.
Interested in opportunities across television, film, streaming, and motorsports media, with a focus on unscripted content, documentary storytelling, and branded entertainment.
Marketing Director/Content Producer
ReconMR
2025 — Present | Remote
Lead content strategy and campaign development with a focus on audience engagement and brand storytelling.
Key Contributions:
Reimagined company RFPs into concise, visually engaging narratives, improving clarity and client engagement.
Drove a 500% increase in website referrals through story-driven social campaigns.
Increased LinkedIn engagement by 200%+ through platform-specific content strategy and voice development.
Story & Production Focus:
Develop narrative-driven campaigns tailored to audience behavior.
Oversee full content lifecycle: concept → scripting → publishing → performance analysis.
Translate complex ideas into clear, engaging story formats.
Senior Content Project Manager
US Ghost Adventures
2022 — Present | Remote
Project Management | PR & Media Relations | Copywriting | SEO | Paid Social Media
Lead project manager, copywriter, and PR liaison supporting a national tourism brand's rapid expansion, translating operational growth into compelling public-facing narratives across digital and media platforms.
Notable:
Secured placement on 90 Day Fiancé: The Single Life by coordinating directly with producers, managing all logistics for the featured tour experience.
Cultivated relationships with journalists and media outlets nationwide, securing editorial coverage in exchange for curated media tours.
Built and managed an influencer partnership program, coordinating media tours in exchange for social media exposure and brand awareness.
Distributed press releases to local and national media to drive event coverage and brand visibility.
Boosted website rankings and CTR by overhauling 200+ landing pages, including rewritten meta descriptions, titles, and SEO-optimized copy.
Developed the content templates used to scale new city sites and tour landing pages as the brand expanded to 150+ new markets.
Responsibilities:
Serve as primary liaison between the brand and coordinating producers, journalists, and influencers; managing relationships, logistics, and deliverables from pitch to publication or air date.
Draft and distribute media releases to local and national outlets promoting tours and events.
Manage writing, research, design, and publication of landing pages, blogs, and web copy across a national platform.
Develop SEO content strategies encompassing competitor research, keyword placement, and backlinking.
Lead a team of writers, assigning content, providing editorial feedback, and overseeing all published work across 200+ cities.
Content Producer / Digital Marketing Lead
FitnessLab CrossFit
2019 — Present | Hybrid
Produce high-performing content and campaigns for a fitness brand with a strong community-driven identity.
Key Contributions:
Grew audience by 260% and generated consistent inbound leads through organic storytelling.
Produced social, video, and promotional content featuring notable personalities and athletes.
Built partnerships with recognizable brands and talent (e.g., athlete appearances, influencer collaborations).
Story & Production Focus:
Create personality-driven content centered around real people and community stories.
Manage content shoots, scripting, and promotional rollout.
Develop episodic-style social content that builds audience loyalty.
Marketing & Communications Director
Vacay Hill Country / Vacay Whitefish
2021 — 2023 | Hybrid
Led full-scale marketing and content strategy for travel and hospitality brands.
Key Contributions:
Helped secure “Best Of” awards through strategic brand positioning and storytelling.
Launched full content ecosystem: blogs, email, social, and campaigns.
Story & Production Focus:
Experience in destination storytelling and lifestyle content.
Built narrative-driven campaigns that elevate brand identity.
Digital Content Writer
Vant Marketing
2018 — 2019 | TX
Produced multi-platform content for diverse clients.
Contributing Writer (Entertainment)
Taste of Reality
2018 — 2019 | Remote
Wrote episodic recaps and commentary on reality television.
Developed a strong voice blending humor, critique, and narrative analysis.
Story & Production Focus:
Experience writing in episodic formats.
Ability to break down story arcs, character dynamics, and audience appeal.
Earlier Career
Marketing Manager | Designer | Combat Sports Operations
Background includes:
Running live events (fight promotions)
Managing talent logistics and production timing with AXS TV
Designing promotional materials and campaigns
Story & Production Focus:
Hands-on experience with live production environments
Talent coordination and event execution
Understanding pacing, timing, and audience experience
My education
University of Texas at San Antonio
Major: Marketing
Northwest Vista
Degree: Associate of Arts
My skills
Story Development & Narrative Structuring
Content Production (Digital, Social, Episodic)
Audience Growth & Engagement Strategy
Creative Direction & Brand Voice Development
Project Management (Creative Teams & Timelines)
Research & Story Sourcing (Paranormal, Lifestyle, Sports)
Talent & Influencer Collaboration
Cross-Platform Content Strategy