Creative and data-driven content producer with a background in digital storytelling, campaign development, and large-scale content operations. Experienced in building narrative-driven campaigns, managing cross-functional creative teams, and developing audience-first content across platforms. Proven ability to translate real-world experiences into compelling stories that drive engagement, retention, and brand growth.
Interested in opportunities across television, film, streaming, and motorsports media, with a focus on unscripted content, documentary storytelling, and branded entertainment.
ReconMR
2025 — Present | Remote
Content Strategy & Creation | PR & Media Relations | Social Media Strategist | Copywriting | SEO | Community Management
Lead content strategy and campaign development with a focus on audience engagement and brand storytelling.
Key Contributions:
Reimagined company RFPs into concise, visually engaging narratives, improving clarity and client engagement.
Drove a 500% increase in website referrals through story-driven social campaigns.
Increased LinkedIn engagement by 200%+ through platform-specific content strategy and voice development.
Responsibilities:
Own brand voice and messaging across every channel including web, email, social, RFPs, and sales collateral.
Rebuilt core brand materials (one-sheets, capabilities deck, brochures, presentations) into a modern, consistent visual and messaging system used company-wide.
Built the strategic copy direction and PR narrative for the Texas Pulse polling initiative, translating research data into a story that earned coverage from Yahoo, The Hill, and The Independent.
Actively use AI tools to accelerate research, drafting, and versioning across newsletters, blog content, and campaign copy.
Following the absorption of Siena Research Institute, led full rebrand including refocused messaging, updated branding materials, and revamped website.
Developed and launched Google Ads campaigns, including ad copywriting, keyword targeting, campaign setup, and performance monitoring.
US Ghost Adventures
2022 — 2026 | Remote
Project Management | PR & Media Relations | Copywriting | SEO | Paid Social Media
Lead project manager, copywriter, and PR liaison supporting a national tourism brand's rapid expansion, translating operational growth into compelling public-facing narratives across digital and media platforms.
Notable:
Secured placement on 90 Day Fiancé: The Single Life by coordinating directly with producers, managing all logistics for the featured tour experience.
Worked with journalists, media outlets, and influencers nationwide to secure editorial coverage in exchange for curated media tours.
Distributed press releases to local and national media to drive event coverage and brand visibility.
Boosted website rankings and CTR by overhauling 200+ landing pages, including rewritten meta descriptions, titles, and SEO-optimized copy.
Developed the content templates used to scale new city sites and tour landing pages as the brand expanded to 150+ new markets.
Responsibilities:
Draft and distribute media releases to local and national outlets promoting tours and events.
Manage writing, research, design, and publication of landing pages, blogs, and web copy across a national platform.
Develop SEO content strategies encompassing competitor research, keyword placement, and backlinking.
Lead a team of writers, assigning content, providing editorial feedback, and overseeing all published work across 200+ cities.
FitnessLab CrossFit
2019 — 2026 | Hybrid
Lead Management | Social Media Strategist & Manager | Event Coordinating | SEO | Paid Social Media | Content Strategy | Community Management
Produce high-performing content and campaigns for a fitness brand with a strong community-driven identity.
Key Contributions:
Grew audience by 260% and generated consistent inbound leads through organic storytelling.
Produced social, video, and promotional content featuring notable personalities and athletes.
Built partnerships with recognizable brands and talent (e.g., athlete appearances, influencer collaborations).
Responsibilities:
Create personality-driven content centered around real people and community stories.
Manage content shoots, scripting, and promotional rollout.
Concept and write social content across Instagram, Facebook, and TikTok, balancing information with humor and personality
Manage social calendars and Google Ads, tracking engagement to refine strategy
Vacay Hill Country / Vacay Whitefish
2021 — 2023 | Hybrid
Communications & Content Strategist | PR & Media Relations | Copywriting | SEO | Social Media | Community Management
Led full-scale marketing and content strategy for travel and hospitality brands.
Key Contributions:
Helped secure “Best Of” awards through strategic brand positioning and storytelling.
Launched full content ecosystem: blogs, email, social, and campaigns.
Responsibilities:
Created all marketing copy across social media, email newsletters, blog
posts, and advertising for a luxury hospitality brand, establishing brand voice
and messaging from the ground up.
Produced bi-weekly B2C email newsletter series, writing all copy and
managing the full production cycle from concept through send.
Vant Marketing
2018 — 2019 | TX
Copywriting | Web Development | Paid Social Media | Project Management | SEO Management
Produced multi-platform content for diverse clients.
Designed and published landing pages to client websites via WordPress.
Reviewed and edited all email and social media content prior to publishing.
Taste of Reality
2018 — 2019 | Remote
Wrote episodic recaps and commentary on reality television.
Developed a strong voice blending humor, critique, and narrative analysis.
Hit strict deadlines while matching each show's built-in audience
voice
University of Texas at San Antonio
Major: Marketing
Northwest Vista
Degree: Associate of Arts
Story Development & Narrative Structuring
Content Production (Digital, Social, Episodic)
Audience Growth & Engagement Strategy
Creative Direction & Brand Voice Development
Project Management (Creative Teams & Timelines)
Research & Story Sourcing (Paranormal, Lifestyle, Sports)
Talent & Influencer Collaboration
Cross-Platform Content Strategy
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