Marketing Director/Content Strategist
ReconMR
2025 — Present
Notable:
Refreshed RFP template with a more modern look, and revised content to be concise and digestible.
500% increase in website referrals via social media.
Over 200% engagement increase on LinkedIn.
Responsibilities:
Research trends in appropriate markets and industries for engaging content creation.
Develop all digital marketing campaigns focusing on brand awareness and lead generation.
Design, author, and publish creative and SEO-focused copy for websites, blogs, and landing pages.
Design, author, and publish email newsletters, including drip campaigns aimed at customer retention and lead nurturing.
Design, author, and publish all social media content (organic and paid: Facebook and LinkedIn) focusing on leads and engagement.
Senior Content Writer/Project Manager
US Ghost Adventures
2022 — Present
Project Management | Web Development | Copywriting | SEO Management | Paid Social Media
Lead project manager and copywriter for company expansion, specifically the marketing copy to accompany the company's expansion.
Notable:
Boosted rankings and CTR by overhauling the website, including rewriting over 80 landing pages complete with new meta descriptions, titles, and updated SEO.
Overseeing the addition of landing pages and blogs to coincide with the addition of 100 cities to the tour schedule.
Created the templates used to build new sites and specific tour landing pages.
Responsibilities:
Manage writing, research, design, and publication of landing pages, blogs, and varying web copy for a national tourism brand.
Create SEO content strategies that include competitor research, keyword placement, and backlinking strategy.
Manage team of writers and oversee all published work.
Assign SEO-focused blogs/articles to writers.
Review/Provide critical feedback for team of writers and edit blog posts and landing pages for 80+ cities.
Contribute ideas to social media efforts to boost follower count, awareness, and engagement.
Digital Marketing Specialist
FitnessLab CrossFit
2019 — Present
Social Media Management | Web Development | Copywriting | SEO Management | Paid Social Media | Email Marketing | Reputation Management
Notable:
260% social media follower growth
50,000+ monthly views
10+ leads a month from organic social media posts. 40+ leads a month from organic search.
Partnerships with top CrossFit athletes, companies, and influencers, including Black Rifle Coffee, Hercules Media, and the Hope Project with Shane Orr. Visits by Saxon Panchik, Bas Rutten, and Jacqueline Dahlstrom.
Responsibilities:
Research trends in appropriate markets and industries for engaging content creation.
Design, author, and publish all social media content (organic and paid: Facebook, Instagram, and TikTok) focusing on leads and engagement.
Research and identify potential new social, influencer, and partnerships to support marketing campaigns.
Monitor online presence as well as engage with users.
Design, author, and publish email newsletters, including drip campaigns and newsletters aimed at
member retention.Design, author, and publish creative and SEO-focused copy for websites, blogs, and landing pages, as well as produce content for marketing videos/scripts, contests, and all advertisements.
Develop all digital marketing campaigns with a focus on brand awareness and membership increase.
My education
University of Texas at San Antonio | Major: Marketing |
Northwest Vista | Associate of Arts |
My skills
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