WPM Communities
WPM Communities is a property management company in South Texas that manages several apartment complexes in New Braunfels and Kingsville. I was hired to establish proper marketing channels, including a website, email drip campaigns, Google Ads, and a social media strategy.
PROJECT BACKGROUND
WPM Communities is a locally owned property management company that needed a marketing strategy, protocols, and tools to implement ongoing efforts.
GOALS
Develop and launch a proper website to market its apartment complexes as well as a more established online presence.
Create a strategic marketing plan to increase leads and retention.
SCOPE OF WORK
Launched the company's website - oversaw the design, wrote all content, and performed SEO.
Created drip campaigns designed to increase application submissions and maintain relationships with residents.
Created and implemented a social media strategy to enhance online presence.
Provided an ongoing content strategy that included SEO analysis, competitor comparisons, keyword guide, and web page/landing page/blog post optimization recommendations.
FINAL RESULTS
WPM Communities now has a comprehensive marketing strategy, guide, and tools to continue promoting and elevating its brand.
The owner can now identify where leads are coming from, providing the opportunity to allocate marketing budgets accordingly.
The company now has access to platforms allowing ongoing communication efforts for potential, current, and past residents.
SKILLS/TOOLS/EXPERIENCE UTILIZED
Copyrwriting
SEO
Google Ads
Google Analytics
Social Media Content Calendar Creation
Drip Campaigns
Data Analysis
Project Management
WordPress
Google My Business
