THE OVERVIEW

The Texas Pulse is a new statewide research initiative created through a partnership between ReconMR, Siena, and the Texas A&M Bush School. Launched in June 2026, it needed strong initial media pickup to establish credibility and visibility as a new, independently credible research brand entering a crowded field.

THE CHALLENGE

As a new entrant competing against established, well-known research brands, Texas Pulse needed to get in front of the right media contacts fast, statewide outlets and reporters who could validate its credibility and drive early public awareness. Success meant more than sending out a press release: it required building the right relationships and targeting to earn real coverage from day one.

MY ROLE

I owned PR strategy and execution for the launch end to end, from building the media list to writing and distributing the outreach materials.

WHAT I DID

• Compiled a distribution list of 100+ statewide media contacts, identifying the right reporters and outlets to reach for a launch of this scale.

• Wrote and distributed a media advisory and press release introducing the Texas Pulse initiative, its partnership backing, and its purpose.

• Managed outreach and follow-up with media contacts to convert interest into coverage.

THE RESULTS

The launch earned both national and local media attention, with high-profile outlets reporting on the initiative, establishing Texas Pulse's credibility and visibility right out of the gate as a new voice in statewide research.

SKILLS DEMONSTRATED

Media Relations • Press Release & Media Advisory Writing • Media List Building & Targeting • Launch Strategy • Journalist Outreach • Brand Introduction & Positioning

Charity Event Production, Fundraising & Media Relations

2008 - 2013

From 2008 to 2013, I helped organize For the Love of Kids and Harleys, an annual charitable event benefiting local children’s organizations. The event featured George Strait as guest emcee, including special musical performances for attendees.

I coordinated donor outreach, event promotion, media relations, invitation development, direct-mail distribution, and food arrangements. I also wrote press releases, curated targeted media contact lists, secured local television coverage, and appeared on a local morning news program to promote the event.

Public Relations and Media Outreach

• Wrote and distributed event press releases

• Researched and curated targeted local media contact lists

• Pitched television and other local media outlets

• Secured local morning-show coverage

• Represented the event as an on-air spokesperson

Creative and Direct-Mail Promotion

• Designed event invitations

• Developed invitation messaging and event information

• Coordinated printing, mailing, and distribution

Fundraising and Community Partnerships

• Solicited monetary and in-kind donations from local businesses and community partners

• Supported fundraising efforts benefiting local children’s charities

• Maintained relationships with donors and event contributors

Event Production

• Helped coordinate an annual charity event featuring George Strait as guest emcee

• Organized food and hospitality arrangements

• Coordinated donors, vendors, promotional needs, and event logistics

Ready to chat about your role or project?

Fill out the form to tell me more. I look forward to hearing from you!